More Than a Cone

Greg Rivera

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Greg Rivera's contribution to MTAC 2014.

Greg Rivera's contribution to MTAC 2014.

Greg Rivera is the Co-Founder and President of Mishka. He started his brand with partner Mikhail on the notion to offer something decidedly different on a creative level. Influenced by the pioneers of street fashion, Rivera turned his rebelliously comical illustrations into a full-fledged clothing line that now retails all over the globe including several flagship locations. With no end to his awesomeness in sight, Rivera has been working on building a chain of retail outlets, a record label, and of course the expansion of Mishka. Having recently interviewed with Grovo about viral branding seen here, the Florida native turns to HYPEBEAST, offering a look at his daily must-haves for another enticing Essentials feature

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